Dimension/Depth/Space

I chose a picture showing an example of exhibit design. In this image, there's converging lines showing that this image has depth. The closer the lines are the farther they appear, and the farther away the closer they appear. The objects, and stands show overlap, which tries to convey depth or distance. The closer an object the bigger, and farther away is smaller. Relative size also plays a part in this image. The objects that appear to be small in the background are thought to be far away. The objects that take up a large part of the field of view appear closer, ie the chairs towards the left, the table on the right.













http://www.itsm-online.com/

Tone and Color used in a poster

This poster is for the 2006 action/disaster film, Poseidon.

The tone is operating in this poster by highlighting the shape and form of the sinking ship. The closer end of the ship that is covered in shadow is a dark blue and black. The further away portion is a light blue and white. This shows dimension. The use of tone shows the ship has different levels or decks. The light blue tone gets darker towards the bottom of the poster which is the deeper area of the ocean. There is a large dynamic tonal range that provides more detail to be communicated and distinguished. The color of this poster describes the feeling. Blue is associated with cold and sadness sometimes. The ship is sinking into the dark blue ocean, which is a sad image.

Magazine Design

I chose magazine design as a profession that I am interested in.

In this image there are two good examples of Dondis Basic Elements.

Dimension
The lines show structure and its relationship to balance. Dimension uses lines to plot its effect, but its final intention is to produce the feeling of reality. We perceive the top and bottom lines coming together. In our minds we associate that with distance. The lines coming together seem to be farther away.

Tone
The white windows and the dark wall is an example of Tone. We see the intensity of darkness and lightness. We see what is dark because it abuts or overlaps what is light, and vice-versa. It's job is to communicate depth and its position in space.



Direction
The rectangles used in the image expresses the vertical visual direction. The green rectangle on the floor is at an angle, referencing to the idea of stability. Since it is at an angle it is viewed as unstable.

Syntactical Guidelines

In this image I feel that the Syntactical Guidelines have been put to good use. The Syntactical Guideline of stress is used. There is a diagonal rainbow in the background and inside of the lettering which is moving in a different direction of the background. But there is some balance found with the lettering being horizontally aligned.

There is also some stress used in the lettering. The word "Bintek" is smaller than the word "Typography" and that throws off the viewer. There is also the Syntactical Guideline of positive/negative. The word "Bintek" is an example of that guideline since it is a beige or white color while the background is a dark blue/green. The word is active while the background is passive.





This image is an example of bad use of Syntactical Guidelines. This poster tries to use balance, but fails to do so. It is split down the center, but in no way feels balanced. All of the lettering is in different positions, going different directions, different fonts, and sizes. It's hard to focus on one part of the poster. I guess it's trying to use the guideline of stress, but too much. To me, this poster has too much "going on". My eye struggles to analyze the components as to their balance.