Sunday, October 18, 2009

Tone and Color used in a poster


This poster is for the 2006 action/disaster film, Poseidon.

The tone is operating in this poster by highlighting the shape and form of the sinking ship. The closer end of the ship that is covered in shadow is a dark blue and black. The further away portion is a light blue and white. This shows dimension. The use of tone shows the ship has different levels or decks. The light blue tone gets darker towards the bottom of the poster which is the deeper area of the ocean. There is a large dynamic tonal range that provides more detail to be communicated and distinguished. The color of this poster describes the feeling. Blue is associated with cold and sadness sometimes. The ship is sinking into the dark blue ocean, which is a sad image.


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