Magazine Design

I chose magazine design as a profession that I am interested in.

In this image there are two good examples of Dondis Basic Elements.

Dimension
The lines show structure and its relationship to balance. Dimension uses lines to plot its effect, but its final intention is to produce the feeling of reality. We perceive the top and bottom lines coming together. In our minds we associate that with distance. The lines coming together seem to be farther away.

Tone
The white windows and the dark wall is an example of Tone. We see the intensity of darkness and lightness. We see what is dark because it abuts or overlaps what is light, and vice-versa. It's job is to communicate depth and its position in space.



Direction
The rectangles used in the image expresses the vertical visual direction. The green rectangle on the floor is at an angle, referencing to the idea of stability. Since it is at an angle it is viewed as unstable.