Syntactical Guidelines

In this image I feel that the Syntactical Guidelines have been put to good use. The Syntactical Guideline of stress is used. There is a diagonal rainbow in the background and inside of the lettering which is moving in a different direction of the background. But there is some balance found with the lettering being horizontally aligned.

There is also some stress used in the lettering. The word "Bintek" is smaller than the word "Typography" and that throws off the viewer. There is also the Syntactical Guideline of positive/negative. The word "Bintek" is an example of that guideline since it is a beige or white color while the background is a dark blue/green. The word is active while the background is passive.





This image is an example of bad use of Syntactical Guidelines. This poster tries to use balance, but fails to do so. It is split down the center, but in no way feels balanced. All of the lettering is in different positions, going different directions, different fonts, and sizes. It's hard to focus on one part of the poster. I guess it's trying to use the guideline of stress, but too much. To me, this poster has too much "going on". My eye struggles to analyze the components as to their balance.